Many booksellers choose a name that will inspire confidence or win the hearts of consumers.
I've never seen one that mentioned their shipping practices before.
Note this seller's listing:
and here's his storefront link.
Solid feedback stats and all.
One weird thing is the book descriptions all end with some non-human-decipherable garbage, but if the feedback is good, I suppose it doesn't bother customers.
Maybe the numbers are shelf numbering? I wonder why you'd mix Roman (ii) and Arabic (4) numbering systems, though.
Honorable mention to you, Fenouil Books with Tracking Number.
Keep up the good feedback, and you won't get any 'No Cookies' !